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Thursday, July 1, 2010

What do Angels want to see?

Angel investors should want to work with entrepreneurs that (1) value their investment even more than they do and (2) are fanatical about the product or service...but social intelligence is huge too.

Social intelligence makes almost all of the many tough things about starting a new business easier...marketing, sales, HR, customer complaints, negotiations, investor relations and the list goes on.

Unfortunately, it is the lack of social intelligence that makes many brilliant and creative people a terrible fit to lead a new venture. That doesn't mean those people can't be involved at all, but the overall leadership needs to be good with people.

So if you are an odd duck, be honest with yourself about it and try to partner with someone that can be a great face of the company or you may be fighting a long battle.

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